Jobs
Social Strategist (Organic & Paid)
London Central I Office Based | In-House I Hospitality Brand
Salary: Circa 45k
KnoWho is partnering with one of the fastest-growing hospitality brands in London to hire a commercially driven Social Strategist.
This is not a content creator role. This is a strategy-first, performance-led opportunity to shape and scale social across a growing portfolio. Very much hands-on, delivery focused!
The Role
You’ll own and evolve the organic and paid social strategy across centrally managed venues (including new openings and flagship sites), ensuring activity delivers measurable commercial impact.
A key part of the role is leading execution through Sprout Social, owning scheduling, publishing, governance and performance reporting across up to 20 channels. Confidence using Sprout as a strategic tool (not just a scheduler) is essential.
Alongside organic strategy, you’ll:
- Lead paid social (Meta-first, plus TikTok) with clear ROI accountability
- Manage budget allocation and ongoing optimisation
- Translate strategy into briefs for freelance creators
- Support and guide site-level teams running local channels
- Lead TikTok rollout across priority venues
- Drive influencer activity around launches and key campaigns
What We’re Looking For
- Proven social and paid strategist (multi-site or hospitality experience ideal)
- Strong Meta paid expertise + TikTok knowledge
- Hands-on experience with Sprout Social for scheduling, governance and reporting
- Data-driven with a commercial mindset
- Confident stakeholder manager
- Passion for the hospitality scene
The Opportunity
This is a rare chance to shape the social direction of a scaling hospitality brand in London – building a structured, performance-led framework that drives real growth across organic and paid.